ROY SHILOH
Product designer helping early-stage startups turn complex products into clear, scalable experiences.
I work across product strategy, research, AI workflows, design systems, implementation, and brand.
BERRIES
2024 —
AI scribe and EMR for mental-health practices, built around clinician control and one shared patient context.
- TYPE
- AI, EMR
- CONTEXT
- JOINED NEAR MVP AS THE FIRST DESIGNER. NOW HEAD OF DESIGN.
- SCOPE
- PRODUCT UX, DESIGN SYSTEM, MOBILE, MARKETING
- ROLE
- HEAD OF DESIGN, SOLE DESIGNER
One patient workspace across sessions, notes, diagnosis, treatment plans, and the assistant. Fictional data.
VINOS STUDIO
2026 —
An AI illustration workspace that turns visual references into reusable styles for consistent brand assets.
- TYPE
- AI, DESIGN
- CONTEXT
- CO-CREATED WITH ONE DEVELOPER. DESIGNED AND BUILT THE FRONTEND.
- SCOPE
- PRODUCT UX, VISUAL IDENTITY, FRONTEND
- ROLE
- CO-CREATOR, PRODUCT DESIGN AND FRONTEND
Reference to reusable style. Consistency lives in the style, not the prompt.
2023 — 2026
- TYPE
- CLOUD SECURITY
- CONTEXT
- JOINED AFTER USABILITY PROBLEMS WERE DRIVING CHURN. INTRODUCED A DESIGN SYSTEM, REDESIGNED CORE WORKFLOWS, AND SUPPORTED THE PRODUCT THROUGH ITS ACQUISITION BY CYE.
- SCOPE
- PRODUCT UX, DESIGN SYSTEM, MARKETING
- ROLE
- LEAD DESIGNER, LATER CONSULTANT
A cloud-security dashboard that reduces dense infrastructure data to the decisions engineers need to make.
EXPERTISE
01COMPLEX PRODUCT UX
02AI-NATIVE, AGENTIC WORKFLOWS
03DESIGN SYSTEMS
04PRODUCT + ENGINEERING
YRROLEORG
2024 —HEAD OF DESIGNBERRIES
2026 —BUILDERVINOS.STUDIO
2025 — 2026DESIGN CONSULTANTCYE
2023 — 2025LEAD DESIGNERSOLVO
2017 — 2020SYS ADMINUNIT 8200
ABOUT
EDUTEL AVIV UNIVERSITY — PHILOSOPHY & EAST ASIAN STUDIES
EDUUNIVERSITY OF HAIFA — UX DESIGN
LANGHE, EN, JP
LOCTEL AVIV